OUR VISION
Our Business Partnerships are founded on trust, respect, and shared success. And at Diamond Bakery, we cherish those who care about others and the goodness in this world.
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Then
What started off as a dream between friends has grown to become Diamond Bakery, a household name in Hawaii. The company, named after the famous Diamond Head landmark on Oahu, was founded in 1921 by three Japanese immigrants, Hidegoro Murai, Kikutaro Hiruya, and Natsu Muramoto. They all enjoyed baking and had the vision to create Hawaii’s first bakery focused on the perfect Hawaiian-made cracker.
Although the friends encountered several obstacles in the early years of the business, it was the company’s good fortune to hire experienced baker Sam Dunphy to oversee production. By 1937, Diamond Bakery had mastered the ability to bake crackers and cookies to the highest levels of taste and texture. Many of those same products are still enjoyed today by families throughout Hawaii, creating a sense of nostalgia for many people on the Islands.
These timeless, iconic products include Graham, Soda, Saloon Pilot, and Royal Creem crackers, along with Hawaiian Animal crackers and cookies.
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Now
Having been around for over 100 years, Diamond Bakery is the largest cracker and cookie manufacturer in Hawaii. Through the founders’ dedication, sacrifice, and aloha, the demand continues to grow for Diamond Bakery’s products. The continued vision of second and third-generation family members serving on Diamond Bakery’s board of directors has resulted in its ongoing expansion and success. From its distribution of sea biscuits of Saloon Pilot crackers on the East Coast in 2009 to retail sales in Japan and the South Pacific, Diamond Bakery now shares aloha with people throughout the world.
Diamond Bakery has achieved great loyalty thanks to time-tested recipes, pristine Hawaiian water, and local ingredients. Each recipe is carefully selected to give customers the ono-licius taste that has been making people smile for generations…remaining one of Hawaii’s favorite bakeries.
In 2023, Diamond Bakery introduced Fundraising to its line of products, 16 oz. bags of cookies in flavors not available at retail are offered to non-profits in our community to enable them to fund projects, equipment, and events. It’s another way that Diamond Bakery supports our Hawaii Ohana.
Diamond Bakery. Perfect for all of life’s special moments….
Milestones
1921
Diamond Bakery is founded and named after the prominent Diamond Head landmark that was in view of the original factory location
1926
Master baker Sam Dunphy joins Diamond Bakery, bringing expertise of working with international baking companies
1937
New line of uniquely thick, crunchy crackers is introduced: Hawaiian Soda, Graham, Saloon Pilot, and Royal Creems. They quickly become Hawaii’s favorite crackers
1940
Pearl Harbor is attacked; Hawaii becomes key port for U.S. military. Provisions are limited, yet Diamond Bakery continues to supply the Islands with affordable, tasty crackers and cookies
1980s
Company moves into larger facility in Kalihi, increasing production to meet unrelenting demand for the bakery’s crackers and cookies
1990s
Diamond Bakery holds a seat on the prestigious, international Biscuit and Cracker Manufacturing Association and debuts its cookies in Japan
2002
New flavors of famous Royal Creem, Saloon Pilot and Graham crackers are introduced
2004
Company launches Hawaiian Animal Cookie line, featuring Hawaiian sea animal characters and colorful packaging that enjoys instant popularity
2006
Mini Royal Creem line starts
2006
Market expansion takes place in the Pacific Northwest through specialty distributors and retailers
2007
Sales in Japan increase through grocery stores, gift shops and partnering with international airlines
2008
Company accelerates community and global partner programs by donating proceeds and products to charities and educational causes, such as American Heart Association, the USO, and Hawaii marine life organizations
2009
Distribution to U.S. eastern seaboard is facilitated by large grocery chain carrying Diamond Bakery’s Saloon Pilot and best-selling Soda Crackers
2010
All Natural Crackers line is launched to bring crunchy texture and full-bodied taste to natural food lovers while providing health benefits.
2014
The first generation of Hawaiian Shortbread cookies were introduced to appeal to the visitor market - and quickly became sought after
2016
The launch of Macadamia Nut Hawaiian Shortbread cookies took Diamond Bakery to a whole new level or delectable, premium cookie offerings.
2017
A new look for our classic Hawaiian cookies showed that Diamond Bakery continued to be innovative and contemporary while delivering favorite flavors
2018
Hawaiian Biscuits introduced with unexpected, sweet varieties.
2023
Diamond Bakery introduced Fundraising to help island non-profits.
