Diamond Bakery & Shriners Hospital Team Up Again To Help Hawaii's Keiki

 January 2015 – Diamond Bakery announced today that they will once again partner with Shriners Hospitals for Children® to help Hawaii’s keiki.

“Last year we held a wildly successful Kendama challenge,” said Brent Kunimoto, President of Diamond Bakery Company, Ltd. “This year we decided to focus on sharing heartwarming aloha by creating a “Crunch for Love” cracker song with the Shriners team, and a contest in which the community is invited to sing along with us to raise money for the hospital.” 

For inspiration, the first part of the “Crunch for Love” video will be posted online February 9, 2015 with the lyrics to the Cracker Song. To encourage people to share the video, Diamond Bakery will donate $2.00 to Shriners Hospital every time the video is shared. To win the contest, fans can either video themselves singing along with the provided lyrics, or they are welcome to improvise and create their own cracker verses.

The more videos the better! Diamond Bakery will donate $10 to Shriners for every sing-along video uploaded to Diamond Bakery’s Facebook page from February 14th through March 22nd. Anybody who records a video is encouraged to get their families and friends to vote for it. For each vote, Diamond Bakery will donate an additional $1.00. Not only will the five videos with the most votes win prizes ($100 shopping spree each on DiamondBakery.com), so will the keiki Shriners serves.

“We are thrilled to once again partner with Diamond Bakery,” said Mahealani Richardson, Director of Public Relations for Shriners Hospitals for Children-Honolulu. This “Crunch For Love” campaign supports Love to the rescue® (www.lovetotherescue.org) our national campaign showing how Love gives a child hope, restores their confidence and allows them to pursue their dreams without limits.  We hope the community will rally behind us once again and sing for our patients.”

The first 30 contest entries will also receive a gift set valued at $30. To learn more, visit DiamondBakery.com.

About Shriners Hospitals for Children

Shriners Hospitals for Children - Honolulu has been improving the lives of children throughout Hawaii and the Pacific Basin for more than 90 years. Shriners' pediatric orthopaedic specialists treat bone, joint and muscle disorders in infants and children up to age 18. They also care for keiki with neurodevelopmental conditions like ADHD and autism. At its weekday morning walk-in Fracture Clinic, Shriners treats broken bones and sports injuries. The hospital cares for patients with or without health insurance.www.ShrinersHonolulu.org

About Diamond Bakery

Diamond Bakery has been Hawaii’s favorite way to snack for over 90 years. What started off as a dream shared by three Japanese immigrants has grown to become a household name in Hawaii. Diamond Bakery bakes iconic products including Soda Crackers, Royal Creem, Saloon Pilot, Salty, Graham, Animal Crackers, along with Ruff ' Ready, Coconut, Candy Bead, and Coconut Taffy cookies. www.DiamondBakery.com


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