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Milestones

1921
Diamond Bakery is founded and named after the prominent Diamond Head landmark that was in view of the original factory location
1926

Master baker Sam Dunphy joins Diamond Bakery, bringing expertise of working with international baking companies 
1937
New line of uniquely thick, crunchy crackers is introduced: Hawaiian Soda, Graham, Saloon Pilot, and Royal Creems. They quickly become Hawaii's favorite crackers
1940s
Pearl Harbor is attacked; Hawaii becomes key port for U.S. military. Provisions are limited, yet Diamond Bakery continues to supply the Islands with affordable, tasty crackers and cookies
1970s
Company moves into larger facility in Kalihi, increasing production to meet unrelenting demand for the bakery's crackers and cookies
1980s
Company moves into larger facility in Kalihi, increasing production to meet unrelenting demand for the bakery's crackers and cookies
1990s
Diamond Bakery holds a seat on the prestigious, international Biscuit and Cracker Manufacturing Association and debuts its cookies in Japan
2002
New flavors of famous Royal Creem, Saloon Pilot and Graham crackers are introduced
2004
Company launches Hawaiian Animal Cookie line, featuring Hawaiian sea animal characters and colorful packaging that enjoys instant popularity
2006
Mini Royal Creem line starts
2006
Market expansion takes place in the Pacific Northwest through specialty distributors and retailers
2007
Sales in Japan increase through grocery stores, gift shops and partnering with international airlines
2008
Company accelerates community and global partner programs by donating proceeds and products to charities and educational causes, such as American Heart Association, the USO, and Hawaii marine life organizations
2009
Distribution to U.S. eastern seaboard is facilitated by large grocery chain carrying Diamond Bakery's Saloon Pilot and best-selling Soda Crackers
2010
All Natural Crackers line is launched to bring crunchy texture and full-bodied taste to natural food lovers while providing health benefits of all-natural crackers
2014

The first generation of Hawaiian Shortbread cookies were introduced to appeal to the visitor market - and quickly became sought after
2016

The launch of Macadamia Nut Hawaiian Shortbread cookies took Diamond Bakery to a whole new level or delectable, premium cookie offerings.
2017

A new look for our classic Hawaiian cookies showed that Diamond Bakery continued to be innovative and contemporary while delivering favorite flavors
2018

Hawaiian Bites and biscuits were introduced with savory and sweet unexpected, delicious varieties

 

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