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Thursday, February 6, 2014 - 9:45am

Diamond Bakery, maker of the Hawaii’s classic, iconic crackers and cookies is partnering with Thinker Things to host "The Ultimate Kendama Challenge" in support of Shriners Hospitals for Children Honolulu. During February, Diamond Bakery will donate one dollar to the Hospital’s new walk-in Fracture Clinic for every Kendama fan who enters the challenge by uploading a video of their coolest Kendama tricks to its Facebook page. In addition, the top 10 finalists will have a chance to win fabulous prizes.

Watch the KHON video here

Read more about the contest here.

Friday, January 3, 2014 - 9:45am

Our winner, Randall Yong of Aiea, with some of the Diamond Bakery family! Randall is this year's winner of our Crunchy Christmas Las Vegas Giveaway. We wish him the best of luck in Vegas!

Mahalo to all of our participants, we had over 20,000 entries. Let's call this contest a wrap!

Diamond Bakery Announces Winner of the Crunchy Christmas Giveaway

Friday, May 10, 2013 - 9:45am

Diamond Bakery hosted the 2013 Truck Design Contest in search for a fresh new design for one of their delivery trucks. Contestants were asked to design a panel that displayed the meaning of Diamond Bakery through their eyes. Finalist's entries were displayed The Arts at Marks Garage where winner, Enrique Subia, was chosen. He took home a $2,000 cash prize as well as his design printed on one of the delivery trucks. The contest heavily involved support from the local art community as well as Diamond Bakery's loyal cracker and cookie fans.

Read more about the contest here.

Diamond Bakery Hosts Truck Design Contest

Monday, December 12, 2011 - 7:46pm

Celebrating their 90 anniversary, Diamond Bakery is giving away 90 diamonds (10 per month) to lucky customers in appreciation of their support throughout nine decades. 

During the 90 Diamond Giveaway, 10 winners are selected at random from all entries submitted each month. There is no limit to the number of times one can enter.  The 90 Diamond Giveaway ends July 31, 2012. 

The first group of winners received their diamonds and gift baskets from Diamond Bakery and partner Kamaaina Metals and Jewelry on December 11. 

From left to right: 

Stephanie Cadelinia of Honolulu; Winifred Deuz of Waialua; Irene Sugibayashi of Aiea; Arlene Mirza of Honolulu; Alison Okumura of Mililani; Raymond Rapalee, Owner of Kamaaina Metals & Jewelry’ Brent Kunimoto, President Diamond Bakery; Sherri Rapalee, Owner of Kamaaina Metals & Jewelry; Hisako Kodama of Honolulu; Clifford Chillinworth of Waianae; Philip J. Cavaco of Honolulu; Peter Kawaoka of Honolulu and Lillian Garcia of Waipahu.

Saturday, October 22, 2011 - 9:47am

KHON2 news reporter Manolo Morales broadcasted live from Diamond Bakery on October 12.  It was DB's 90th anniversary and he spent the morning talking to relatives of company founders, touring the factory and visiting with employees.  Here is a link to one of his reports and below is a photo taken that morning.

Tuesday, September 27, 2011 - 4:41pm

In June, Diamond Bakery hosted a writer and photographer to a tour of the factory - so they could see first-hand how the popular cookies and crackers were made.  They were on assignment from Aloha Express magazine, working on a story for the September 2011 issue.

Aloha Express magazine

Aloha Express is published quarterly by SONY Magazines Publishing and is sold in major bookstores in Japan.

Monday, September 19, 2011 - 10:35am

l-r Maggie Li/Diamond Bakery, Troy Tamura/Wahiawa Elementary School, Karen Quimoyog/Aloha United Way, Patricia Park/DOE, Darryl Mizusawa, DOE

Clip for Classroom partners pose for a photo after the presentation.

Clip for Classroom is a unique fundraiser where UPC bar codes are redeemed for school supplies at Education Works and earns a donation to Aloha United Way.

Monday, August 15, 2011 - 3:13pm

Diamond Bakery's unique fundraiser earns school supplies for classrooms and a donation for Aloha United Way.

Front row L-R Shelley Esmeralda/DOE, Maggie Li/DB, DB intern, Ryan Trujillo/DB, Karen Quioyog/AUW. 

Back row L-R Suzanne Skjold/Hawaii Literacy, Milton Ebesu/Education Works, Annette Nishikawa/DOE  and Brent Kunimoto/DB

Click here for details on how the program works.


Wednesday, June 1, 2011 - 3:25pm

Diamond Bakery recently announced that their popuular snack crackers and cookies are now available in Ireland ... sharing heartwarming aloha to a new group of consumers ... DB_5-27-11_PBN_clip.pdf